About Us

Who We Are

We are a specialised embroidery team based in Muston near Filey in North Yorkshire. The company was established over 20 years ago to satisfy a need for embroidery services in the area and to address the growing need for quality embroidery, which was becoming increasingly difficult to find


Over these 20 years our reputation has grown, as have our premises, and we now provide embroidery services to some of the UK’s leading brand names


Just to name a few as well as local schools and sports associations. We are committed to operate under our original ethos, “small enough to care, big enough to cope” approach, which ensures that quality is still at the forefront of our business.

We can embroider an exceptional range of items and the skills of our workforce are key to the success of the business. They have the knowledge and experience required to deliver consistently high quality embroidery, to reflect our customers’ brands and organisations.

Identity Continues to Grow

To meet the increasing demands Identity has expanded several times over the past 20 years converting rooms into workshop areas specific to their roles so it wasn’t long before businesses and organisations wanted larger quantities of embroidered school uniforms, workwear and sportswear etc

We are able to offer a vast range of garments that can be embroidered, these garments can be seen in our online shop. Simply select the category you require to see that particular range. We continuously add to our range so that we can offer you the widest choice from well known brands, including many UK brands.

Embroidery and Printed

We offer not only the finest embroidery that goes through a strict quality control before it reaches you our customer but we also offer a printing service where we print directly onto your item or garments.

Remember our friendly staff have been servicing the UK for 20 years now and they are happy to assist you in your choice and selection that best suits your needs.